100 Game On Way, Fitchburg, MA 01420

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Our Team

Learn more about our talented, professional, and passionate team

Dean Hirtle

Senior Vice President


Dean Hirtle | Senior Vice President

With over 30 combined years as an Executive Leader in the Retail Environment, Dean has held executive leadership positions with companies like Timberland, Reebok, and Dick’s Sporting Goods.

Dean’s wealth of knowledge in managing high-volume businesses — as well as large teams — combined with a huge passion for sports, made his goal clear: to open up his own recreation facility for kids and adults to enjoy playing sports.

While growing up in Shrewsbury, MA, Dean attended Shrewsbury High School (class of 1986) and then went on to Dean College (class of 1988), graduating with a Sports Management Degree. While captaining each team, he led both his high school and college basketball teams to playoff competitions each of the years he played.

Dean was also very active in the local community while attending college; he was a Resident Assistant (RA) of the Athletic dorm and an Orientation Leader, as well as participated in a number of different programs throughout the school year.

With his extensive business knowledge of running many multimillion-dollar businesses throughout his long career, he met with his business partner to open his dream facility: Game On Sports and Performance Center. After 5 challenging years of building from the ground up, Game On Fitchburg was open for finally business and booming!

When asked “what is the best part of working at Game On?” Dean’s response was “the people and seeing so many kids and adults playing sports in a brand new state-of-the-art sports complex! We have a phenomenal staff that really cares about our facility and our guests and that’s what is most important to me.”

Adrian Olivera

Director of Operations

Adrian Olivera, MBA | Director of Operations

All his life, Adrian has been committed to a number of sports ranging from baseball, basketball, football, soccer, and volleyball. As a Fitchburg native his entire life, and after receiving his undergraduate degree at Fitchburg State University for Exercise Physiology, he began working in the sporting industry as an Athletic Director.

Adrian quickly began to fall in love with the business aspects of the sports industry. Being an Athletic Director for 5 years and wanting to further his knowledge in business, he received his M.B.A. at Fitchburg State University.

Now with 5+ years of experience in sports management, he’s ecstatic to be a part of the Game On staff as the new Manager of Operations, handling the day-to-day aspects of the business.

On a personal note, Adrian married the love of his life 2 years ago during the peak of the pandemic and together they have 3 cats and 1 dog. He’s also a passionate NBA fan, with his favorite team being the Boston Celtics. Some of Adrian’s hobbies include going on hikes, and participating in recreational sports like basketball, volleyball, and flag football.

What Adrian loves about working for Game On is being able to provide a safe and fun environment for the community and organizations to enjoy all of our amenities.

Igor Delinski

Assistant Manager

Igor Delinski | Assistant Manager

Igor is another one of our Assistant Managers of Game On. With a Bachelor’s degree in Sports Management and a minor in Business from the University of Tennessee – Chattanooga, he has experience in coaching soccer, marketing with sports teams, and alternative rehabilitative therapies with a specialized focus on sports injuries.

Igor lives in his hometown of Clinton, MA, and enjoys a variety of recreational activities and traveling. His favorite thing about working at Game On is that “we get to impact and create fundamental experiences for the youth community.”